Framer went from prototyping tool to the design community's favorite way to ship real websites. The canvas feels like Figma, the output is a fast, responsive, production site with hosting and CMS included, and the AI layer — supercharged in the 3.0 release with on-canvas Agents — generates layouts, rewrites copy, and localizes pages on command.

The 3.0 Agents are the notable jump: instead of a one-shot 'generate my site' gimmick, agents work on the canvas alongside you — restructuring sections, analyzing performance, and applying changes across pages. Combined with a mature component and template ecosystem, the distance from concept to a polished marketing site is about as short as it gets without hiring an agency.

It remains a marketing-site specialist. Complex web apps, logged-in product experiences, and heavy custom backends are outside the lane, and deeply custom interactions can require dropping into code overrides. Pricing is reasonable per site but multiplies across a portfolio of projects.

🐱 SAGE SAYS

The rare no-code tool that designers respect and visitors can't detect. The 3.0 Agents pushed it from 'great builder' to 'small design team in a box' — but it's still a brochure specialist. Know which site you're building.

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